Select Page

PR & Communications Services for Media / Music / Technology / Sustainability

Johnny L

Twenty years of PR experience

I (Juhani Lassila) founded Johnny L in the summer of 2018 with the intent to offer PR, communications, and marketing services in Finland and internationally for interesting clients, with whom I enjoy working with and share similar values. If your business has an aspiration to make the world a better place, I’d be thrilled to help you build the awareness you need to succeed.

My clients have included companies and organizations in the fields of media, music, and modern technologies. I have a long background in tech PR, but as a music enthusiast I enjoy working for the media & music field.

During 2022 and 2023 I’ve had the honor of serving as Head of Press for Finnish Broadcasting Company Yle’s Contest for New Music (UMK), and the Finnish Eurovision delegation.

A few other clients I’ve worked for in the past years include RadioMedia, Teosto, Sulava, Silo AI, Supermetrics, Jolla, Equinix, and Sound Engine.

I also work in tight collaboration with my PR entrepreneur colleague Merja Turpeinen / SagaSocial, and we also offer our services as a PR power team!

Juhani Lassila

CEO & Founder | Johnny L Ltd.
My 20-year career in the world of PR, communications and marketing has included a lot of exciting responsibilities, projects, and challenges working for various lines of businesses. I have deep expertise in international PR, communications and marketing, and essentially, I know how to deliver good results, also with limited budgets.

Prior to founding Johnny L, I’ve worked in-house as Head of Communications at Jolla Ltd. and Sulake Corporation. I also served for various clients in PR agencies Soprano Communications and Hill & Knowlton, including SpotifyUniversal Music, IKEA, Teknologiateollisuus ry, HP, AdobeSAP, Intel, and Ford, to name a few.

Client References

“Along with Juhani’s undeniable talent, Juhani has always been absolute joy to work with. He is a true team player and it is my pleasure to recommend Juhani for those who respect quality and experience.”


Anssi Autio
UMK Executive Producer
YLE Finnish Broadcasting Company


“Juhani is a true PR professional with whom I and our organization had the pleasure to work with for several years. Juhani sees and understand the big picture, and his skills range from building PR strategies to writing brilliant content. Highly and warmly recommended!”


Stefan “Steffi” Möller
MD of RadioMedia and
President of Association Of European Radios (AER, Brussels)


“Juhani is a great person to work with and to learn from. We worked together in a fast growing mobile startup Jolla, where Juhani was Head of Comms. He truly inspired me to take my chances in the world of comms and PR and helped me on that path. Juhani is a professional that does not fear challenges or looming deadlines – he is diplomatic and listens, but makes the final call if needed. I was fascinated by his networking skills and the way he took care of the media relations.”


Get in touch!

Tel: +358 40 541 2365 |